For acquiring customers and building brand engagement, advertising is a time-tested essential. The following strategies will help you write better, more effective copy for print and online advertising, and increase the response to your advertising message. Several inspired and award-winning ad examples are included to start your creative juices flowing.

Perhaps because it doesn’t affect one’s mark on the judge’s score card or change a barrel run time, many riders don’t put a lot of thought into teaching their horse to stand still at the mounting block – that is, until it starts to become a bigger problem. Before you find yourself doing a “Butch Cassidy mount-on-the-fly,” spend some time setting boundaries with your horse.

Although there is no shortage of year round American show circuits to choose from, here in Canada, during the winter months the show season comes to a halt for most people. The benefit is that it gives us an opportunity to assess our goals and make whatever changes are necessary.